Digital Marketing Specialist | E-commerce, PPC, Marketing Automation

Israel Mor Joseph

Experienced digital marketer with a demonstrated history of working in the Marketing industry.
High-Skilled in Digital Marketing Strategy, Data Analysis, and Market Research.
Managing large-scale budgets and optimizing PPC campaigns on different verticals (B2B & B2C).

Full understanding of Programmatic systems, Media Buying, Creative & Content, GTM activities, etc.
Proven ability to lead teams and implement measurable change to improve efficiency and achieve customer satisfaction.

A fast learner with a “can do” approach, a problem solver, and a creative thinker with excellent interpersonal and communication skills (verbal & written).

As a people person and a problem solver, I enjoy research and knowledge-sharing sessions with others!

Main Areas of Experience:
* PPC: Google Ads (Also SEO), Facebook Ads, Bing, and native content promotion
* Programmatic media buying
* Marketing Automation
* CRO Marketing – E-commerce sites (Shopify, WooCommerce, Magento)
* Data and analysis systems
* Advanced knowledge of Excel
* Tech integrations and CRM systems

Also experienced as a Digital Marketing Consultant in “Maof” (הסוכנות לעסקים קטנים ובינוניים)
And two years as a University Lecturer at Sapir College In the “Advance Digital Marketing” Course.

Challenge me, and let’s talk about your project!

Skills

  • Digital Marketing Specialist
  • PPC Campaign Manager
  • Ecommerce Manager
  • Marketing Automation
  • CRO marketing

Experience

  1. 2023-2025

    Digital Marketing Specialist · RiseUp IL

  2. 2021-2023

    Ecommerce Manager · Lime Digital Israel

    + Managed all digital assets for key clients such as AHAVA (Israel & Global), Teva Naot and GANT, etc. + Hands-On PPC campaigns management on various platforms (of over $1M) + Planned data-driven customer journeys segments and marketing automation + Training and supervision of the Media team to maximize efficiency

  3. 2019-2021

    Digital Marketing Manager · EDEN, House of Art

    + Developed marketing strategies while increasing revenue by over 100% + International advertising activities in the USA, Europe, Asia, and the UAE + Supervision of leads and sales processes, along with site performance (CRO) + Coordination of cross-company projects to achieve marketing goals + Acquired in-depth market knowledge through research using both digital and physical techniques

  4. 2016-2019

    Head Of Digital Media · Zarmon Group

    + Managing and optimizing PPC campaigns for high-budget performance clients + Ongoing implementation of advanced marketing platforms and technologies + Creating advanced cross DB reports using Data Studio and Supermetrics + Implement the agency's clients' strategies amongst the PCC team

  5. 2014-2016

    PPC Campaign Manager · GREAT Digital Partners

    + Google Search, GDN, YouTube & Facebook: Research, creation, tracking, and optimizing major performance campaigns within ROI focus + Managing Facebook and LinkedIn pages while creating marketing content + Writing, designing, and presenting periodic presentation reports to clients

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