Social Media Management for Small Business
Social media management for small businesses on a monthly retainer. We run your Facebook and Instagram, create posts, reels and stories, and manage paid campaigns that bring enquiries. From $550 a month.
- Consistent content
- Reels and stories
- Campaigns that bring enquiries
What Social Media Management Actually Does for Your Business
Most business owners know they should be active on Facebook and Instagram, but they do not have the time. The page gets updated once a month, the reels never get made, and a boosted post does not bring enquiries.
We run social media the same way we run every other service in the studio, with a strategy, a schedule and measurement. We build the content strategy, create and publish posts, reels and stories, reply to comments and manage your paid campaigns on Meta. We deliver this service together with Shir Digitals, who has close to ten years of experience in social media marketing.
Social media works together with the website that receives the enquiries, the chatbot that answers right away and Google Ads for the people who are already searching for you.
How Social Media Management Works
From getting to know your business to campaigns that bring enquiries.
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01
Discovery and Strategy
We get to know your business, your audience and your competitors, then build a content and advertising strategy. The strategy decides what goes out, in which format and to whom.
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02
Profile Upgrade
We design and tidy up your Facebook and Instagram profiles, so a new visitor understands within seconds what you offer and how to reach you.
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03
Content on a Schedule
Posts, carousels, reels and stories go out every week, with captions and music.
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04
Meta Campaigns
We set up the ad account and campaigns in Ads Manager, write the ads, define the audiences and run them in full, with optimisation through the month.
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05
Measure and Improve
Every month we check what brought enquiries and what did not, and move budget and effort to what works.
What social media management includes
Facebook and Instagram Page Management
Profile design and editing, publishing content and replying to comments.
Reels and Stories
Video editing for Instagram, Facebook and TikTok, with captions, music and effects.
Copywriting
Short and long posts, including storytelling, written to make people act.
Paid Meta Campaigns
Paid advertising on Facebook and Instagram, with defined audiences and ongoing optimisation.
Groups and Communities
Posting in relevant Facebook groups, tagging and encouraging engagement.
Monthly Strategy Meeting
A review of what worked and a plan for next month’s content and campaigns.
How We Differ from a Typical Social Media Manager
- Measures likes and followers
- Hits the boost button on posts
- Social media is cut off from the website
- Generic content from a template
- Measures enquiries and customers
- Runs campaigns in Ads Manager, with audiences and ads built for a goal
- Social media is connected to the website, the chatbot and lead tracking
- Content built from your business strategy
Who this is not for
We prefer to say this up front. Social media management is not right for every business. It is less suited if
You need leads tomorrow. A social presence builds over months. For the short term, Google Ads is the better fit.
There is no time to send material. Photos, videos and answers about the business. Without material, even the best content stalls.
There is no budget for paid ads. Content alone builds presence slowly. To get enquiries you also need an ad budget, paid directly to Meta.
You only want followers. Our goal is enquiries and customers, not a number of likes.
Social media management FAQ
How much does social media management cost?
From $550 a month. The price depends on how much content goes out each month and on the number of networks. The paid ad budget is not included. It is paid directly to Meta from your own ad account.
What does a social media manager do?
A social media manager builds the content strategy, creates posts, reels and stories, publishes them, replies to comments and runs the paid campaigns. The job is to keep the business active on social media and to make that activity bring enquiries.
Facebook or Instagram, where should we advertise?
It depends on where your customers are. In most cases we start on both, and after a few weeks the data shows where a lead costs less, so the budget moves there.
What is the difference between social media management and Google Ads?
On social media you meet people who have not searched for you yet, and you build familiarity and trust. On Google you meet people who are already looking for the service. We offer Google Ads as a separate service.
How long until we see results?
Paid campaigns start bringing enquiries in the first few weeks. Followers and engagement build more slowly, and a clear change usually shows after three to six months of consistent content.
Do the business page and ad account stay ours?
Yes. The business page, the Instagram account and the ad account belong to you, and we work on them with access permissions. If we stop working together, everything stays with you.
Want your social media to bring in customers?
Start with social media management on its own, or talk to us about a package with a website and campaigns.